Nom’ Art and Arius Bringing Art Closer to Home!

Nom’ Art and Arius Bringing Art Closer to Home!

Nom’ Art is an arts organization based in France that is bringing art into remote communities throughout the country, where access to museums is out of reach for many. Arius Technology is delighted to be a part of Nom’ Art’s mission, by providing them with artworks that will be featured in the project!

 

About Nom’ Art

The idea of Nom ‘Art came to founder, Camille Gobin when she was working at Musée du Louvre in Paris. As a Museum Attendant, Camille was able meet and interact with visitors from all over the world, many of whom came to Paris to especially visit the museum. Albeit, there were not many French people coming through the doors. Instead, residents were more likely to discuss the vast distances they had traveled from rural parts of France to come to Paris, describing the entire process as inaccessible.

“There should be no discouragements or barriers when it comes to viewing art.” Camille states. The stories that she would hear initially became the catalyst that lit the fire within herself to dedicate her work to making art more accessible. So, she quit her job at the iconic museum to pursue her entrepreneurial journey to establish Nom’ Art.

Camille wanted to find ways the French population in rural areas could get a small taste of what museums offer, and in order to do that, she would have to take art off museum walls and have works travel around the country for everyone to see. Which is where Arius comes in; with high-fidelity reproductions, there is no inherent risk of damaging original works of art.

Nom-art-premiereImage Credit: Camille Gobin of Nom’ Art

Nom’ Art wanted to do more than just bring art off museum walls, they wanted to incorporate a multitude of accessible art experiences for new audiences to partake in. Proximity, content, and price are pillars of accessibility that Nom’ Art touches on with their program. Proximity touches on the aspect of bringing art into communities and places where there is limited access to museums and fine art. Nom’ Art collaborates with townships across France to set up displays within communities so anyone can experience the exhibitions. Nom’ Art also brings their exhibitions into schools, hospitals and prisons where general access to the arts is often limited.

Content touches on the aspect of providing qualitative information about artists and artworks, catered to an audience that is just getting their toes into the art world. Nom’ Art makes sure their information causes a paramount impact and enables the audience to be drawn to the artwork where they can make their own personal connections to the pieces.  

Finally, accessibility can’t be achieved if the price is not affordable for anybody wanting to know more about art, which is why Nom’ Art is providing free entrance to all visitors in communities where they will be hosting exhibitions.

 

A Communal and Accessible Museum Experience in Action

Nom-art-virtual-reality

Image Credit: Camille Gobin of Nom’ Art

Recently launching their debut exhibitions, Nom’ Art is already actively working to bring art into communities across France, however, not through the typical museum experience of walking up to a piece, admiring it and then reading the tiny plaque with information on the piece and the artist.

Staying true to their mission to enhance the traditional art experience by engaging a variety of senses, Nom’ Art’s entire exhibition is built around an immersion into the artist’s world, taking the museum experience several steps forward by incorporating elements that go beyond the face value of an artwork.

Visitors of the exhibition can enjoy a tactile element because they are able to touch and feel the brushstrokes of the featured artists in Arius textured reproductions. In addition to physical prints, the implementation of Virtual Reality allows visitors to be transported to the places of inspiration that influenced the works featured in the exhibition. Plus, there is a listening element, with dedicated headsets which play the music that the artists listened to in their time. Visitors can also interact with the Great Masters themselves, through an animation experience which features the artists talking directly to them! 

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Image Credit: Camille Gobin of Nom’ Art

 

Artworks Featured in Exhibition

The exhibition contains 11 works in total, 5 of which are high fidelity, textured reproductions provided by Arius:

monet-van-gogh-cezanneImage Credit: Nom’ Art Website

Accessibility to fine art is a pillar that Arius speaks to time and time again, which is why we are ecstatic to be a part of Nom’ Art’s first exhibition. While the original masterpieces remain safe in the care of museums, we’re excited to support organizations such as Nom’ Art, which strive to bring art closer to those who may have never been able to visit a museum in their lifetime.  

Feel free to visit Nom’Art’s website for more information regarding future exhibitions and where they plan to visit next!

 

Footnotes

Feature Image Credit: Nom’ Art Website



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